Traverse various areas and take photographs of different types of Pokémon by discovering their secrets. Capture the perfect frame to gain bonus points from Professor Oak in order to unlock helpful items and locate and photograph the elusive Mew, a legendary Pokémon whose existence has never been recorded.

Todd Snap, a fledgling Pokémon photographer, is summoned by Professor Oak to Pokémon Island to help him with a report. Oak needs quality pictures to accompany his scientific findings, and knows from past experience that Todd is the right person for the job. Pokémon Island, which contains a variety of climatic and geographic regions, is a place where Pokémon live relatively undisturbed by humans. Using a motorized, amphibious buggy named the ZERO-ONE, Todd explores the island and takes photographs of the wide variety of Pokémon that inhabit its environments.